Thursday, January 22, 2009
Human Nature The X Factor In Economic Theory
I ve asked Dan to give us his take from the perspective of behavioral economics on the current economic situation.. According Dan Ariely, author of the recently published book Predictably irrational and James B Duke Professor of Behavioral Economics at Duke University, behavioral economics is an important and useful to society because it takes into account the irrationality of human nature. I loved this book and recommend it.
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